THE BRAND PEOPLE RECOGNIZE THEMSELVES IN

Building Brands with Soul

Brandsol is a brand strategy agency and outsourced-CMO firm founded by Cynthia Ferngren. We help ambitious founders say the one true thing only they can say — so the right people recognize themselves and choose you without comparing.

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Brand strategy that finds the one true thing only you can say — and makes choosing you feel inevitable

Stop performing for the market. Start being recognized by it. We dig twice — outward into what moves culture, inward into what moves you — and build from the one point where they meet. Because the most loved brands aren't the ones that targeted best. They're the ones people saw themselves in first.

For visionary founders ready to be recognized.

Brand Strategy & Identity

Marketing Strategy

Creative & Campaigns

 Dig to the human truth beneath your category and the conviction beneath your company, then build an identity that's distinctive, not different

Website design, social creative, storytelling systems, and creative campaigns that say the true thing specifically enough that people see themselves in it. 

Strategic roadmaps that turn recognition into revenue, because brand is the strategy and marketing is the delivery.

OUR SERViCES

WHERE YOU STOP PERFORMING FOR THE MARKET AND FIND THE ONE TRUE THING ONLY YOUR BRAND CAN SAY

Soul Gets You Loved. System Gets You Paid.

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We're not a set-it-and-forget-it agency. We're the strategy partner who digs twice: outward into what moves culture, and inward into what moves you. Most methodologies dig in one direction — outward-only builds brands that are relevant and hollow, inward-only builds brands that are sincere and unwanted. We sink both shafts and meet in the middle.

We built this agency on one law: you can't target your way into being loved. People choose the brands they recognize themselves in. So we don't manufacture trends or rent attention. We find the specific, true thing only you can say, and we help you say it first.

The Recognition CODE

READ OUR STORY

BrandSOL AGENCY

01

Creative offerings

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Total number of strategies and campaigns we have developed

1000+

Total years brand and marketing strategy experience 

25

12

Number of awards we have won for our strategy and creative

2

Number of successful exits

With decades of experience and a passion for results, we have not only built brands but categories.

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Client notes

Graciously shared

— PETRA.


"Would recommend Brandsol to anyone looking to take their company growth to the next level"

— Johnson & Johnson

"Brandsol are exceptionally talented strategists & thought leaders and project managers. They have been an invaluable asset to the med tech commercial brand strategy practice team. They can take a brand strategy project from insight mining and opportunity identification through strategy, activation and beyond. They understand how to deliver great work and also how to work through the complexities of a large organization to deliver stellar results. They build trust with internal team members clients and vendors to ensure that the work is well received. Lastly they cares deeply about the projects they work on and models commitment and integrity for the rest of the team."

— BTB SAAS STARTUP

Great strategist and brand experts! Thank you for all of your hard work and great ideas. Our brand project came out perfectly and the insights you've provided will help shape the growth and direction of the company. Thank you!

— SOMA NATURALS

Brandsol provided me with a very comprehensive and in-depth market analysis for a specific niche product. They did a great job of making their insights digestible and actionable. They take an interest in your idea and provides great strategic direction."

— TCGC












"So happy we found and hired Brandsol! They delivered an extensive Marketing Plan with a lot of details to implement. They are true marketing experts with questions and answers, outside-the-box propositions, and the willingness to deliver above and beyond the scope of work we engaged. They have a true heart to serve others.


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A signature 6-week program for founders who are ready to stop performing for the market, dig to the truth only they can tell, and build a brand people choose without comparing.

THE BRANDSOL ACCELERATOR

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Every loved brand starts with one discovery: the point where what moves culture meets what moves you. Let's find yours.

is waiting to be expressed

YOUR BRAND SOUL

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