Building brands with soul.
At Brandsol, we're not just brand strategists—we're cultural archaeologists. We dig deep into society's bedrock to unearth the hidden patterns, values, and beliefs that shape consumer behavior and brand perception. Our mission? To help brands communicate and truly resonate with their audience on a profound, cultural level.
We specialize in decoding the cultural DNA of brands and their target markets. Our approach goes beyond traditional market research, diving into the anthropological and sociological factors that influence how people interact with brands. We don't just look at what consumers do; we uncover why they do it.
Our team, led by Cynthia Ferngren, combines diverse expertise in anthropology, sociology, semiotics, brand strategy, and consumer psychology. We've helped brands across industries—from tech startups to global CPG giants—discover their cultural relevance and unleash their full potential.
Let's Decode Your Brand's Culture.
Cynthia Ferngren is a globally recognized marketing strategist with over two decades of experience launching successful brands. Featured in OK Magazine and USA Today,
As the mastermind behind some of the most iconic brands of our time, Cynthia has left her indelible mark on household names, including IBM, Dell Software, Botox, Johnson & Johnson, Neutrogena, Verizon, AT&T, GSK, Novartis, Trafalgar, Wells Fargo, JP Morgan Chase, and Pfizer. Her strategic acumen has not only elevated established giants but has also breathed life into hundreds of startups, including Peace Out, DwellBeing, GigUp, AltroSmart, and Lease Easy, to name just a few.
Cynthia's expertise is crafting compelling brand strategies that resonate deeply with target audiences. Her unique talent for storytelling allows her to weave narratives that not only captivate but also drive measurable business results. She excels in digital marketing strategies that cut through the noise and deliver exceptional ROI.
.Cynthia, a sought-after speaker and published author, has presented at major marketing conferences and contributed to "Digital Marketing Tactics." With over ten industry awards, she continues to innovate at the forefront of marketing while championing the next generation of female business leaders.