Case Studies.
Creating a Suture Movement
Situation:
Stratafix, a knotless surgical suture brand from Ethicon, wanted to create a global campaign targeting surgeons to increase share and brand recognition.
Solution:
We conducted global research with key stakeholders to understand what made Stratafix unique and how sutures were used in the operating room.
We uncovered the key insight that knotless technology ensured better hold and less scaring, resulting in better patient outcomes.
Through this key insight, the campaign Simply Better was born. The campaign used highly conceptual imagery and messaging. Resulting in a breakthrough global campaign.
Results:
Stratafix secured the number one position in the surgical suture market.
Deliverables
Global Key Stakeholder research
Brand Workshop
Global Campaign Development
Client
Ethicon
Meetings That Matter
Situation:
Worldstage came to us wanting to launch a new product that leveraged the new hybrid meeting environment the world was not navigating.
Solution:
Iris was conceived as a platform that would transcend the limitations of conventional meeting environments like Zoom by emphasizing networking, interaction, and, most importantly, the people involved in the meeting. The brand name Iris was chosen for its multifaceted symbolism, representing the camera's iris, the eye's center, and the Greek goddess of communication. The team developed all aspects of the brand, including the branding, UX, web design, and launch campaign.
The branding was designed to be bright, friendly, and approachable, embodying the brand strategy "people matter." This branding was seamlessly integrated throughout the website, social media, launch campaign, and video materials to create an engaging and exciting consumer user journey.
Results:
By understanding the needs of our different target audiences and tailoring the messaging and user journey to each group, we created a unified and seamless website from a value proposition perspective that resonated with all audiences.
Deliverables
Name
Brand Strategy
Branding
Marketing Strategy
Website
Launch Campaign
Brand Video
Social Media
Client
Worldstage
Taking Skincare By Storm
Situation:
Peace Out Skincare was launching in the U.S. and required strong leadership for branding, marketing strategy, positioning, pricing, retail, content, campaign development, and PR.
Solution:
Since the skincare market is so crowded, we set out to disrupt it by creating a fun, Instagramable brand that connects to millennials visually and emotionally. In addition, we wanted to differentiate our product line by positioning them as one-step sticker technology solutions. Women were tired of having complicated multiple-step skincare routines, and the fun sticker solutions were appealing and easy for them to incorporate.
Through market research, we uncovered an everyday stress among millennial women. They were incredibly stressed by social media pressures and always came across as perfect. This insight was used to create the launch campaign “Live a life unfiltered. You Be You,” which went on to win awards and be touted nationally in the beauty community.
Results:
The product was launched in Sephora stores and sold out two weeks after launch. They have received national press coverage and won the 2018 Acne Award by Teen Vogue for being one of the most unique and breakthrough skincare products.
Deliverables
Brand Workshop
Brand Strategy
Brand Video
Brand Assets
Product Video
Branding
Social Media
Launch Strategy & Execution
Client
Peace Out Skincare
Building & Selling a Global Wellness Brand
Situation:
Dailygreatness, an Australian life coaching and daily planner company, came to us to develop a brand and marketing strategy and a new campaign to grow and scale their company and enter the global market.
Solution:
Through market research, we discovered that customers thought of their product as much more than a planner—a life coaching tool that helped reduce overwhelm. As a result of this key insight, we developed a global campaign, "Unleash Your Inner Warrior." In addition, we accelerated their growth by expanding their target audience to include corporate leadership development programs.
Results:
As a result of the new global brand strategy, the company had a successful acquisition and exit.
Deliverables
Brand Strategy
Marketing Strategy
Website Copy & UX
Global Launch Campaign
Client
Daily Greatness
Building An Agile Tech Brand
Situation:
Liberty Mutual came to us with a need to create a brand and marketing strategy and the brand assets for launch, including copy, branding, website, and app, within three weeks.
Solution:
Branding
Dwellbeing is a home wellness app launched in a market saturated with competitors such as Home Advisor and Angie's List. Our consumer research revealed that homeowners were seeking simplicity when managing their homes. This insight led to our brand value proposition, "Caring For Your Home, Made Simple." This proposition resonated with homeowners by promising to simplify their lives and offering an easy-to-use app. This strategy was so effective that it outperformed IDEO, leading to us winning the account. To bring this brand strategy to life, we embarked on a comprehensive project that included developing the messaging, branding, user experience (UX), app design, and website. We aimed to create a seamless user experience across the app and the website.
App Design
We designed the app with a clean, intuitive interface that made it easy for users to navigate and find what they needed. We also incorporated features that would simplify homeowners' tasks, such as reminders for home maintenance and a directory of local service providers.
Website Design
The website was built to mirror the app's simplicity and ease of use. It served as an additional platform for users to access Dwellbeing's services and features. We ensured the transition between the app and the website was seamless, providing a consistent user experience.
Results:
Our work with Dwellbeing demonstrates the power of a well-thought-out user experience strategy. By focusing on simplicity and ease of use, we created an app and website that not only met the needs of homeowners but also fostered engagement and community.
Deliverables
Brand Workshop
Brand Strategy
Brand Video
Brand Assets
Product Video
Branding
Social Media
Launch Strategy & Execution
Client
Peace Out Skincare